WHO ARE WE?Meet the Lead Team
WHO ARE WE?
The Athlete Factory is the most innovative training and facility design & build company in the world, leading the market in both athletic-based personal fitness and sports performance solutions both indoor and outdoor. The Athlete Factory is the brain child of former professional international rugby player and international performance coach Phil Greening and other elite coaches.
The vision is to share their knowledge with everyone who is serious about their health, fitness or sport through world class equipment, programming and coaching that is proven to get results. We want to create fitness facilities and partnership solutions that can cater for the absolute gym beginner to a professional athlete.
WHY TRAIN WITH US?
The Athlete Factory brings the same philosophy we use with professional teams and elite competitors to the members of our facilities.
That is coaching, attitude, support, and programming that gets results, whether you are simply looking to improve your fitness or reach the elite level in your chosen field. Every member will have a training programme designed to their goals, which is built on the AF app so we can monitor, connect, and track our members’ training.
We build every programme through the methodology developed by our coaches and completely aligned to your goals. Every coach at AF is highly qualified with a Strength and Conditioning degree, or have worked with professional teams and individuals.
There is simply not a better facility and collection of coaches in the UK.
You are not just another gym membership number and we are not just another gym!
We want to change the way people train and where they train using our knowledge of elite sports. We create bespoke training systems using tested methodologies that are accessible and affordable to all.
THE ATHLETE FACTORY LEAD TEAM
The Athlete Factory’s Founder and Director Phil Greening has a wealth of experience in elite sport and highly qualified in sports performance. As a player he represented England and the British & Irish Lions. Currently he consults with the US Olympic Committee and USA Rugby.
With over 15 years of industry experience Matt is The AF groups General Manager.
He is responsible for the day to day operations of all our gyms. including sales management, recruitment and day to day operations. Matt will help develop, install and oversee all of the facilities management software and operations.
Matt is always on hand to help with any membership enquiries
Ryan has spent a lifetime developing professional and amateur athletes. He is exceptionally qualified and has worked with some of the worlds best organization and S&C education providers. He is AF’s Head Coach and overseas all AF coaching and programming
Better known as “Woody”, he has worked in the fitness industry for over a decade and is considered a top level strength and conditioning coach having trained elite athletes around the globe. Woody has worked with many athletes in their respected fields: including Rugby, Muay Thai, boxing, K-1, MMA and bodybuilding; many of these winning significant competitions and highly acclaimed medals.
He has developed leading combat sports training programs, which have been utilised by some of the world’s most elite fighters having competed at the highest level in promotions including: UFC, Bellator, BAMMA, ONE FC and Glory Kickboxing to name just a few, he also accompanied the Azerbaijan Olympic Wrestling Squad in Rio, helping them through their final preparations for the 2016 Games.
Before switching to The Athlete Factory woody was at the world renowned top MMA facility – Tiger Muay Thai and MMA in Phuket, Thailand. Woody was the head of S&C, overseeing the fitness program and the sponsored athletes. This entailed preparing the athletes in all aspects of strength and conditioning for fights throughout the year. Woody is available for 1 on 1 training with committed individuals who want results. * Limited Availability
Oli Jenner is a Sports Therapist and S&C coach. Oli has a over a decade of experience treating and coaching a broad spectrum of athletes ranging from Professional Cycling teams to World Cup winning Rugby players, Olympic Gold Medal Rowers, Commonwealth Games Gold Medallists and Celebrities with huge demands on their time.
He has always been passionate about Elite Sport and Human performance. Initially as an Ironman Triathlete where he represented Great Britain and raced internationally in Ironman Races & Ski Touring through to Coaching Triathlon, Cycling and Running.
Ricky is a Founder, Director and Head of Operations of AF Fitness Flintshire and is a former World Super Heavyweight kickboxing champion.
Ricky brings a wealth of experience and brings the insight, knowledge and techniques learnt from elite sport to our facility to help customers reach their goals, no matter if you are an absolute beginner or an elite level athlete. A local lad who grew up nearby in Flint, Ricky is very passionate about providing fitness for all ages, families and the wider community and helps coach classes or one to one sessions whilst also managing the PT instructors who work with him.
THE AF COACHING TEAM
Josh played football at a professional and semi-professional level before moving into the fitness industry and has since amassed over a decade as a trainer and a biomechanics coach.
He has worked with and consulted for professional football clubs and professional golfers improving movement, performance, managing lower back pain and preventing injuries. His qualifications in biomechanics, sports science, sports massage, nutrition and advanced exercise prescription make him able to deliver a unique package specialising in golf.
He is the founder of Mechanical Advantage Golf (www.mechadvgolf.com) and has a system to identify and correct dysfunction in a golfer’s intrinsic biomechanics allowing the player to improve performance quickly and dramatically, as well as preventing injury.
He is a passionate coach and through his blog is trying to educate golfers how to train and prepare better.
Ash first started working in the fitness industry in London, where he had the pleasure of working under Daley Thompson the GB Olympic legend. Through working with someone as well-known as Daley, this gave him the opportunity to train other professional athletes.
Since gaining this experience, he has been able to learn from different coaches and trainers on how to train for specific sports, and how to improv on skill sets specified for the athlete. Ash loves being able to help people achieve their goals, and always strive to get the best out of his clients.
He is highly qualified and specialises in body transformation and also leads the AF She Fit classes.
Ash is available for 1 on 1 training.
Leanne would describe herself as the average modern mum; three kids, a husband who works away and a timetable of weekend sports clubs.Even modern mums need a hobby and Leanne likes to spend her time running.
Short distances have quickly become marathons, with strength and personal training becoming a real passion. Professionally, Leanne is a level 3 qualified PT & is TRX certified.he has trained under our Head of Physical Performance Ryan Gibney and attends numerous nutrition workshops. Leanne is passionate about working with clients who either want to set goals or who simply want to feel like ‘themselves’ again.
Leanne combines her knowledge, skills and understanding of fitness and nutrition to deliver practical programs based on proven results.
Matt has been in the fitness industry now for over 5 years full time as a Personal trainer and is proven body transformation specialist. He has worked with many clients from diverse backgrounds from fat loss transformations to sports performance and muscle and strength building with his clients.
Matt hold a Level 3 REPS Advanced Personal Training diploma and keeps his knowledge up to date by attending various workshops and certifications in Strength & conditioning, group training, nutrition and sports performance.Matt plays high level rugby in his free time when he isn’t running after his young son. Matt is available for 1 on 1 and Small Group training.
Jeorgia comes from a background in Sport, Health and Exercise Science and is qualified Level 3 Personal Training, Level 3 Sports massage and pitchside Sports Trauma Management.
Since graduating from Bangor University with a Masters degree in Exercise Rehabilitation in 2019, Jeorgia has worked with Bala Town F.C. as Academy Sports Scientist and First Aid Officer, supporting youth players with strength & conditioning and injury prevention by introducing mobility interventions. Alongside coaching, Jeorgia currently supports the delivery of cardiac rehabilitation and community wellbeing classes across Cheshire. She is passionate about inspiring others to feel more confident strength training and she is devoted to supporting her clients to reach their full fitness potential.
Merfyn has over a decade of experience in the fitness industry working with elite athletes, servicemen and as a PT. He is a TRX master trainer, kettlebell qualified and specialises in body transformations.
He himself enters events such as tough muddier and enjoys training people for such endurance events. He is passionate about helping clients reach their full potential whether they are a complete beginner to a professional athlete.
Merfyn is available for 1 on 1 training.
Train with the best at The Athlete Factory #TAKETHENEXTSTEP